Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
Save time with AdWords manager accounts | Google Ads
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If you’re an agency or someone who manages multiple AdWords accounts, an AdWords manager account is a powerful tool that could save you a lot of time. Learn more https://support.google.com/adwords/answer/6139186
0:03 If you’re an agency or someone who manages multiple AdWords accounts, an AdWords manager account is a powerful tool that could save you a lot of time.
0:11 You can search, navigate, and manage all of your AdWords accounts—including other manager accounts—from a single easy-to-read dashboard in your manager account. And you can quickly monitor the performance of these accounts, run reports, and get budget updates.
0:23 To get started, create a manager account with an email address that’s not already linked to any of your other AdWords accounts.
Next, link the AdWords accounts you want to manage.
0:35 Now you’re able to use the same email and password to sign in and access all of your managed accounts.
0:41 Instead of logging into each individual account to create a campaign, you can monitor, manage, and create campaigns in one place.
0:49 You can use the Reports tab to create, manage, and schedule reports for all the accounts you manage.
0:54 It’s easy to compare performance across all accounts and run multiple reports on the Performance tab.
1:01 From the main dashboard you can also track your budgets for all of your managed accounts and easily see which account is being billed.
1:07 But you don’t have to do this all on your own. Your manager account also lets you manage other manager accounts nested within yours so you can delegate work to your partners.
1:17 Lets say you manage three AdWords accounts.
And you want your partner to take over managing two of them
1:22 To do this, your partner creates his own manager account.
And you link his new manager account to your own manager account.
1:29 Now your partner has access to the 2 accounts he needs, while you can still view both of those accounts from your top-level manager account.
1:37 Just keep in mind that an individual AdWords account can’t be linked to more than five manager accounts.
1:43 Now with your AdWords manager account you and your team can search, navigate, and manage all of your accounts, and you can quickly monitor account performance, track conversions, run reports, and get budget updates.
1:55 For more ideas on how to use AdWords manager accounts to organize your business and save you time, visit the AdWords help center. If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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Google Ads Reporting Tool
The Google Ads Reports Tool helps advertisers get the performance information we need to optimize our campaigns. With as many options are there are in Google Ads for running campaigns, there are just as many to report on. In this video, we’ll walk you through the Reports Tool in Google Ads and show you how you can customize reports for your specific needs.
0:55 – Why We Need the Google Ads Reports Tool
1:44 – How to Access the Reports Builder in Google Ads
2:38 – Types of Reports in Google Ads
3:18 – Understanding the Google Ads Report Builder
5:04 – Dealing with Incompatible Dimensions
7:28 – How to Filter Metrics in Reports
8:55 – Reorganizing or Deleting Metrics and Dimensions
9:50 – Changing Report Types to Charts
10:26 – Understanding Custom Y-Axis Settings in Reports
12:02 – Saving, Downloading, & Scheduling Custom Google Ads Reports
15:50 – Managing Saved Reports in Google Ads
16:27 – Using Predefined Google Ads Reports
#googleadsreporting #googlereporting #googleads #ppc
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Google Ads Manager Accounts – How to Connect and Manage Your Clients Accounts With Google Ads
Learn about Google Ads Manager Accounts so you can easily manage different Google Ads accounts for your clients. You will have to start by creating a Google account, creating a Google Ads account, and then creating a manager account. It can also be considered a Google Ads agency account because it can be used for agencies that are doing Google Ads Management for clients. Then, you just need to navigate to the Google Ads Manager login. Once you do that, you need to add an account by linking google ads account to manager account, specifically for your clients. They will need to send you their Account ID, then you need to request access by Linking an account.
If you go to Google’s website, they have the following:
“Manage all your Google Ads accounts from one place. Previously known as My Client Center (MCC), Manager Accounts can help you manage multiple accounts. With a single login and dashboard, this online advertising manager can save you time with reporting, access control, and consolidated billing.”
You don’t need 10 different logins to manage 10 accounts and you can allow clients to maintain ownership of their Google Ads account.
What is a Google Ads Manager account?
It is an account that agencies, consultants, and freelancers can create when they create and manage Google Ads campaigns for other companies.
How do I create a Google Ad Manager account?
It is very easy, you just need a Google account and you need to navigate to their main page for Manager Accounts here: https://ads.google.com/home/tools/manager-accounts/
How do I manage multiple Google AdWords accounts?
You need to create a manager account and link individual client accounts to your manager account. Then, you can easily access client accounts and campaigns using Google Ads without logging out and logging in.
Create a Google Ads Manager Account: https://ads.google.com/home/tools/manager-accounts/
About Google Ads Manager Accounts: https://support.google.com/google-ads/answer/6139186?hl=en
Google Ads Access Levels
Google Ads access levels are important for restricting the access that you give to other people in your Google Ads account. If you are the owner of a Google Ads account, then you should have Admin access by default.
However, when you go to add new users in your Google Ads account, it’s going to ask you what access level you want to provide to the new user. In most cases, you’ll use either Admin access, Standard access, or Read Only access.
Get help with Google Ads: https://missoulaseogeek.com/