Tuesday Jul 04, 2023

Why Top of Funnel Matters & How to Win Buy-in for It

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Why Top of Funnel Matters & How to Win Buy-in for It

Most companies reach a inflection point where it's vital to invest at the top of the funnel. If they don't, continued market share hangs in the balance.

What is the marketing funnel and why don’t they work?


I’m going to explain what a marketing funnel is but, most importantly, what’s wrong with the concept. I’ll uncover the simple trap that most businesses are falling into when it comes to funnels and reveal the conspiracy behind the plot to keep the funnel!

#marketingfunnel #salesfunnel

READ THE FULL BLOG: https://www.akadrewdavis.com/blog/marketing-funnel

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Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

What Is a Marketing Funnel? Funnel Levels


�� Seven tips of how to create an autofunnel are here: https://www.dashly.io/blog/autofunnel-checklist/?utm_medium=youtubeDashly &utm_campaign=common &utm_source=organic &utm_content=whatisfunnelandfunnellevels &utm_term=description

�� A funnel is what every business is structured around. We’re looking at 3 levels of a marketing funnel to see their interconnection and processes inside each of them.

�� If TOFU still means cheese for you, watch the video to know the real meaning of this word. You will also learn about MOFU and BOFU, what they consist of, and why they can’t work one without another.

Video chapters:

00:00 – Intro (funnel as a base of your business)
00:41 – Three levels of a funnel
01:20 – TOFU or Top Of the Funnel (awareness stage)
02:36 – MOFU or Middle Of the Funnel (evaluation stage)
03:54 – BOFU or Bottom Of the Funnel (conversion stage)
04:51 – Summary

�� Dashly is a conversational platform for business. Dashly helps to align marketing, sales, and support teams to boost revenue. More quality leads, more conversations and a productive team for rapid growth.
___
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#marketing #funnel #TOFU #MOFU #BOFU

What Is A Brand Funnel? (6 Stage Conversion Model)


Learn what a brand funnel is, how it differs to a marketing funnel and how this 6 stage conversion model creates brand advocates.

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By the end of this video, you’ll know what a brand funnel is, how the brand funnel model works and how to use it to grow brand awareness, convert customers and drive loyalty and advocacy.

The brand funnel is a customer journey model which differs from both a sales funnel and marketing funnel. With the right brand awareness strategy and brand funnel analysis, it can help brand leaders to measure their brands health and reputation and convert buyers into advocates.

0:00 What Is A Brand Funnel? (6 Stage Conversion Model)
1:16 What Is A Brand Funnel?
1:43 The Brand Funnel Template (Stage Examples)
2:37 Awareness
3:05 Consideration
3:28 Preference
3:48 Purchase
4:08 Loyalty
4:30 Advocacy
4:54 Marketing Funnel Vs Brand Funnel

#brandfunnel #Brandfunnelmodel #Brandfunnelanalysis #Brandfunneltemplate #Brandfunnelconversion #Brandfunnelawareness #Customerjourneymodel #Brandadvocacy #Salesfunnel #Marketingfunnel #brandmasteracademy #brandstrategy #brandmastersecrets

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Top of the Funnel Marketing: Examples and Strategies


�� Get sales funnel mind map for each stage: https://bit.ly/3nWwc8i

Beginners guide for the top of funnel marketing with examples and strategies.

�� WATCH NEXT

3 Stages of the Buyer’s Journey: https://youtu.be/8Ra_7B0ME6w
Middle of the funnel: https://youtu.be/Ft7Fgvn7KVo
Sales Funnel For Startups: https://youtu.be/dTtXTuaUdR4

In the current competitive landscape where the cost per click is rising, as a marketer, you need to pivot and start marketing at the top of the funnel where there is less competition.

My name is Waseem and in the last decade I have worked with various b2b companies to generate highly qualified marketing leads but we see a common trend, where due to high competition, the CPC for high-intent keywords has become very expensive.

So it’s now worth investing time and effort in building top-of-the-funnel campaigns. In this video, I will explain exactly how you can use the top of the funnel to generate leads for your business.

�� Timestamps:

Top of the Funnel Marketing: 00:00 – 00:41
What is ToFu: 00:41 – 01:15
ToFu Case Study: 01:15 – 02:08
How to Get ToFu Questions: 02:08 – 02:56
Creating Content For ToFu Audience: 02:56 – 03:40
Marekting ToFu Content: 03:40 – 04:15
Summary: 04:15 – 04:50

�� Connect with me
Website: https://www.waseembashir.com/
Facebook: https://www.facebook.com/waseem.apxr
Twitter: https://twitter.com/waseembashir
LinkedIn: https://www.linkedin.com/in/waseemb/

��Join My Discord Community: https://discord.com/invite/qS9tjjxxcN

#topofthefunnel #funnelmarketing #salesfunnel #marketingfunnel

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