Tuesday Jul 04, 2023

Google Ads Expands Portfolio Bid Strategies With More Options

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Google Ads Expands Portfolio Bid Strategies With More Options

Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding.

Portfolio Bid Strategy Google Ads


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Google Ads Bidding Strategies Guide & Best Practices 2022


Learn more about each Google Ads Bid Strategy (AdWords) including Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Maximize Clicks, Manual CPC, Enhanced CPC, and more. I go over each type of bid strategy and when you would want to use them. My best practice is to set up conversion tracking so you can take advantage of Smart Bidding strategies in Google Ads that focus on driving more conversions and more conversion value for your business.

Google Ads Bidding Strategies: https://surfsideppc.com/google-ads-bidding-strategies/

Bidding strategies for Conversions:
– Target cost per action (CPA)
– Target return on ad spend (ROAS)
– Maximize Conversions
– Maximize Conversion Value
– Enhanced cost per click (ECPC)

Bidding strategies for clicks:
– Maximize Clicks
– Manual CPC

Bidding strategies for impressions:
– Target Impression Share
– CPM
– Target CPM (tCPM)
– Viewable CPM (vCPM)
– Cost Per View (CPV)

– Target CPA: You target a specific cost for each conversion. Google Ads sets your bids automatically to drive as many conversions as possible.

Target CPA Example: Each lead for Plumbing Company ABC is worth $75 on average. They set a Target CPA of $50 to drive profitable leads.

– Target ROAS: You target a specific conversion value and Google Ads sets your bids automatically to drive the highest conversion value.

Target ROAS Example: Shoe Company ABC sets a Target ROAS of 300% to drive $300 in revenue for every $100 spent on ads.

– Maximize Conversions: Drive as many conversions as possible within your budget.

Maximize Conversions Example: Plumbing Company ABC sets a daily budget of $250 to drive as many conversions while spending their daily budget.

– Maximize Conversion Value: Drive the most revenue as possible within your budget.

Maximize Conversion Value Example: Shoe Company ABC sets a daily budget of $250 to drive as much conversion value while spending their daily budget.

– Maximize Clicks: Drive as many clicks as possible within your budget.

Maximize Clicks Example: Plumbing Company ABC sets a daily budget of $250 to drive as many clicks while spending their daily budget.

– Manual CPC: Set manual bids for clicks.

Manual CPC Example: Shoe Company ABC uses Manual CPC and sets bids at $1.00 to avoid paying more than $1.00 for each click on average.

– Target Impression Share: Focus on impressions on the Google Search Network. Target a specific % of available impressions.

Target Impression Share Example: Plumbing Company ABC wants ads to show at least 75% of the time for local plumbing keywords.

– Viewable CPM: Set how much you are willing to pay for every 1,000 viewable ad impressions.

Viewable CPM Example: Shoe Company ABC is running an annual sale and wants as many impressions for their display ads as possible.

How To Set Bid Limits with Google Ads – Setting Maximum Bids or Minimum Bids With Your Bid Strategy


Discover how to set bid limits in your Google Ads account. We can show you how to set minimum bid limits and maximum bid limits with your Google Ads Bid Strategy.

Google Ads Bidding Strategies: https://surfsideppc.com/google-ads-bidding-strategies/

Best Google Ads Bidding Strategy In 2023 (And When To Switch)


Welcome to our YouTube video on the most effective bidding strategy for Google Ads in 2023! If you’re a digital marketer, advertiser, or business owner looking to maximize your return on investment (ROI) with Google Ads, this video is a must-watch.

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0:00 Best Google Ads Bidding Strategy?
0:48 What Is A Bidding Strategy?
1:20 Types Of Bidding Strategies
5:00 Important Note On Bidding
6:45 The Best Bidding Strategy (2 Part)

In this highly informative and actionable video, we dive deep into the latest bidding strategies that have proven to be highly successful in the ever-evolving landscape of Google Ads. Our team of seasoned experts has extensively researched and analyzed the trends, algorithms, and industry best practices to bring you the most up-to-date strategies for 2023.

Throughout the video, we cover a wide range of bidding tactics, including:

Automated Bidding: Discover the power of machine learning and how it can optimize your bidding process to maximize conversions while minimizing costs. We explore different automated bidding strategies and provide practical tips to leverage them effectively.

Target CPA (Cost Per Acquisition): Learn how to set your desired acquisition cost and let Google’s algorithm do the heavy lifting to drive valuable conversions. We share insights on how to fine-tune your target CPA bidding for optimal results.

Enhanced CPC (Cost Per Click): Uncover the secrets of bidding that allows Google to adjust your manual bids in real-time based on the likelihood of conversion. We reveal the strategies to combine manual bidding with enhanced CPC to improve your ad performance.

Maximize Clicks: Explore the benefits and limitations of this bidding strategy that focuses on generating maximum clicks within your budget. We discuss scenarios where this strategy can be advantageous and provide tips to maximize its effectiveness.

Target ROAS (Return On Ad Spend): Delve into the world of ROAS bidding, where you can optimize your bids to meet specific revenue goals. We explain how to set up target ROAS bidding and share advanced techniques to achieve your desired return on investment.

In addition to these core strategies, we also highlight the importance of monitoring and analyzing your ad performance, understanding the auction dynamics, and continually adapting your bidding strategy to stay ahead of the competition.

Join us in this comprehensive deep-dive into the best bidding strategy for Google Ads in 2023. Whether you’re new to Google Ads or a seasoned professional, this video equips you with the knowledge and insights to drive impressive results and maximize the impact of your advertising campaigns.

Don’t miss out on this opportunity to supercharge your Google Ads performance and take your business to new heights. Hit the play button now and unlock the secrets of the best bidding strategy in Google Ads for 2023!

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