Close Variants Are Like Click Fraud – Here’s Why

Close Variants Are Like Click Fraud – Here's Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here's what PPC advertisers and marketers can do.
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Google Phrase Match Close Variants Have Gone Wild
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Google Phrase Match Close Variants Have Gone Wild
Google Phrase Match has officially gone wild. This quick clip features co host of Marketing O’Clock Greg Finn let out his frustration on what is wrong with Google phrase match close variants. Remember when keywords used to actually be keywords?
How to Prevent Click Fraud On Google Ads (STOP WASTING $$ NOW!)
Want to prevent click fraud on your Google Ads so bots, competitors, and innocent people stop repeatedly clicking on your ads while you pay for it?
I show exactly how to combat that in this video so that you can save some money and not pay for these wasted clicks.
Table of contents:
0:00 – Introduction
3:35 – Step 1
4:01 – Step 2
5:49 – Step 3
8:05 – Step 4
9:09 – Step 5
Studies show that about 50% of all clicks to your ads are coming from bots – is this something you want to be paying for?
Bots have absolutely no prospect of converting, so you’re literally just throwing your money away in bulk.
In addition, there are people of malicious intent and competitors who click on your ads repeatedly on purpose so that your costs go up and ultimately you remove your ads.
There are also completely innocent people who just say your ad as a “bookmark” to get to where they want, and you are thus paying for these people that are already in your system.
Let’s go over the 5-step process to prevent this kind of click fraud from happening in your Google Ads account.
Step 1:
You need to build out an “exclusion” landing page – one where you will be taking all these bots, competitors, and people who you don’t want to show your ads to.
I personally use Unbounce to build out this page, but you can really use anything you want. You can follow along with me here to learn how to build out a page completely from scratch yourself:
How to create a 52.68% conversion rate landing page in Unbounce from scratch: https://youtu.be/NCRKGaWkdms
I also offer you an exclusive Unbounce offer here:
Unbounce free 14-day trial + 20% off on the first 3 months or a year: https://go.ivanmana.com/unbounce
That said, just create the page and keep the URL handy – we’ll need it for the next step.
Step 2:
Now you have to add the Google Ads tracking or remarketing code to your page so that people who land on this page get added to the Google exclusion list.
You can go into audience manager and add the remarketing code to the header section of your page, or you can set up conversion tracking as I do in the following video and that should count as well:
How to set up Google Ads conversion tracking: https://youtu.be/SeZQq5myBzM
Step 3:
After you add the code, you can create this exclusion remarketing list in Google Ads.
Head over to “audience manager” and create a new audience list of people visiting this URL.
Thus, whenever anyone or anything visits this page, they’ll automatically be added to this list.
Let’s go to the next step in this tutorial on how to prevent click fraud in Google Ads.
Step 4:
Head over into your campaign that you want to set these exclusion rules for, go into the “audiences” tab and click on “exclusions”.
Here you can select your exclusions list that you created so that people on this list will NOT be able to see your ads for this campaign at all.
Once you do that, we’re ready to go to the final step in this tutorial on how to prevent click fraud in Google Ads.
Step 5:
Lastly, you have to set the actual click fraud protection rules.
Rules such as “allow only 2 clicks in 30 minutes”, or “allow only 10 clicks every 5 days”.
The rules you set are totally up to you and your business model.
You can use any such software you want, such as Clickcease, ClickMagick, etc…
I personally use ClickMagick because I’ve been with them for 5 years and never had issues before.
You can get your own 14-day ClickMagick trial here:
https://go.ivanmana.com/clickmagick
You also have to make sure that you create your ClickMagick campaigns first before you can set up these click fraud protection rules, so make sure to do that first by following this video:
How to set up ClickMagick campaigns: https://youtu.be/lzqF2_gwdIo
Once you do that, simply select your project from the Campaigns dropdown, click on “Tools”, and then “Click Shield Rules”.
This is where you can set the rules talked about above.
And that’s it! This is how you prevent click fraud on Google Ads and reduce the amount of bot, malicious, or innocent clicks on your ads!
Additional resources:
Free 55-page affiliate marketing for beginners guide: https://ivanmana.com
Take some of my training courses: https://ivanmana.com/all-courses
ClickMagick free 14-day trial: https://go.ivanmana.com/clickmagick
Unbounce free 14-day trial + 20% off on the first 3 months or a year: https://go.ivanmana.com/unbounce
How to create a 52.68% conversion rate landing page in Unbounce from scratch: https://youtu.be/NCRKGaWkdms
Google Ads search campaign tutorial: https://youtu.be/POxtIWLNlmI
How to set up Google Ads conversion tracking: https://youtu.be/SeZQq5myBzM
How to set up ClickMagick campaigns: https://youtu.be/lzqF2_gwdIo
Easiest way (by far) to make money with ClickBank: https://youtu.be/zshc-Cg-viQ
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How To Use Keyword Match Types In Google Ads
Learn how you can use keyword match types to control when your ads appear for your search campaigns in Google Ads. You will learn about the different keyword match types and when to use them in your campaigns.
JUMP TO A TOPIC:
00:00 Introduction
00:39 View existing keyword match types
02:23 Broad match keywords
03:03 Phrase match keywords
03:51 Exact match keywords
04:19 Matching close variants
04:59 Adding new keywords with match types
06:20 When to use different keyword match types
07:34 Duplicating keywords in ad groups
08:50 Viewing existing search queries
10:37 Negative match keywords
11:34 Adding negative keywords
12:51 Conclusion
This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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